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Alan Bloom, was spending time with his 20 and 23 year old sons, and after going for a cycle and swim (well Alan was cycling and swimming, hard, but his kids seemed to be doing a lot of waiting around), they went for a coffee and a bite to eat... Next door was a pharmacy and the boys went in to buy a supplement. Looking through the hundreds of products available, it was evident that what was available was the same supplement for everyone.

Why would a 50 something year old man possibly take the same supplement as his 20 something year old kids?

It made no sense… Alan’s needs and requirements are VERY different to his kids, so how can the same supplement work effectively for both?

Having consulted his friends and family, it was patently clear that there was a real opportunity to cater for people in their 50’s, 60’s and even 70’s – a group of active people who, in their minds still think they are in their 20’s and 30’s but their bodies sometimes remind them they are not! 

Us “middle agers” have mortgages, stress, issues we don't seem to be able to keep up with life like we used to. If we are completely honest, we all enjoy a good meal and a drink or two, and maybe, a bit more frequently! 

Somehow the weight does not fall off as quickly as it used to. Our muscles are not as strong as they used to be, our eyes need some help, our balance is a bit wobbly every now and then and bedtime can’t come quick enough! We have to think twice before walking past a bathroom without using it and every now and we can't always trust that it will just be a fart!!!

Sadly this is quite common but we are really too young to start becoming our parents! (no offence meant, we do love our parents) This is not what we always want or need! Don’t let life pass you by, make the most of every day

45plus life™ has been made especially for us… created, formulated and brought to life a range of products specifically for people who want to embrace “the spirit of youth™” and be able to live life to the fullest.